I have updated this content to reveal the type of app of the AdMob case study… It was a cryptocurrency converter! 😉
Is it possible to make 2,500€ / month with an app that barely gets 250 installs per day? Yes, it is! One of my partners and I have achieved it with some apps monetizing with Google AdMob… Keep reading and find out how we did it.
IMPORTANT: In this post I’m not teaching you how to implement AdMob. It is just a case study.
Since the 2000’s I’ve been working in online business; first with websites and since 2013 with apps, having launched 200+ apps. Lots of them haven’t worked out, but some of them had, and I have definitely learnt a lot from all of them.
This is the first of a series of articles, based on my own experience, in which I’m going to share my techniques to get installs and make money with apps doing ASO and App Marketing. Those techniques don’t necessarily have to be paid, as it happens with Facebook Ads or Google Ads campaigns. On the contrary, we are trying to invest the minimum and make the maximum possible of it.
“The app business is a business of volume”
It is often said that mobile app and game business is a business of volume, mostly in those cases where the business model is to deliver ads. In order to monetize and make money it is necessary to obtain a high amount of installs / users and, therefore, ad impressions. Another option is to have a large volume of apps, and even if they don’t get many installs, all of them combined will get lots of impressions. After all, the more impressions we have – the more revenue / earnings we’ll get with ads. Installs volume or apps volume, that’s the point. If we get both… Even better 😉
“Niches” (market niches) have been discussed in the SEO / web world for a long time now, but not in the ASO / apps world (although I talked about it in this podcast in spanish). That’s the key of this article, to locate app niches that will allow us to make money without a huge number of downloads.
There are topics / niches in both App Store and Google Play that are HIGHLY PROFITABLE (HIGH Google AdMob RPM) and have few competition. This will let us make money with apps that get less downloads and are unnoticed on the app stores, which is why they don’t appear in the app store rankings. Those niches aren’t massive, in other words, they aren’t topics of interest for most of the population (as it can be the case of a casual game or e-commerce like Joom or Amazon). However, in these niches, even if they have low or very low demand, advertising is paid very well:
RPM = Revenue Per Mille
In today’s post we are going to see how to make around 2,500€ / month using AdMob with a really simple app, which is available on Google Play and gets a low volume of installs per day. Nevertheless, I’m sure that doing some changes it’s possible to increase the number of downloads and the revenue… I’ll tell you all about it in future articles.
But now, let’s cut to the chase!
